Digitization of retail stores: clienteling as solution
In this article, we highlight an important solution for retailers, to extent the digital channels to their offline stores: clienteling.
More loyal customers through the fusion of digital and offline channels
The fusion of the digital and offline channels is essential for sustainable retail. How can you merge the best of two worlds into your approach?
Whitepaper – Next Level Customer Engagement
Download de white paper “Next Level Customer Engagement” nu gratis en lees hoe je een optimaal customer engagement proces inricht, rekening houdend met marketing, sales én service.
The Bigger Picture
“We Simplify Technology”, that’s our motto at VANEIGENS. But besides delivering technological implementations, out-of-the-box solutions and innovative products, the core of our company is within our people. Read all about the ideology behind our company.
How to apply E-Commerce Loyalty Programs
A lot of organizations are still lacking a real, personalized loyalty program within their online stores. We believe a greater focus of e-commerce businesses should be on retention of the customer. Read all about how to apply a successful e-commerce loyalty program!
NEW! Apple Business Chat now available in AskAmy!
We have upgraded our AskAmy Messaging with a new channel: Apple Business Chat. Through Business Chat it is possible to ask for information, schedule appointments, and even make purchases right in AskAmy on your iPhone or iPad. Which makes interacting with your target audience as easy as texting with your colleagues or friends.
Artificial Intelligence as driving force behind ‘next level loyalty’
Becoming more relevant and empathic as a brand is essential in these disrupting times. Personalization and even individualization of loyalty programs supports brands in achieving this, with AI as one of the main driving forces behind it.
Next level customer engagement with proactive customer service
With proactive customer service, you are able to keep the promise of ‘next level customer engagement’. By proactively communicating with the customer about her or his order, you already make a big impact on the customer experience. It is in practice much more complicated for retail companies than it seems.
Part 2: How to design a loyalty program that perfectly fits your customers’ needs.
In Part 1 of ‘how to design a perfectly fitting loyalty program’, we focust on loyalty designing from an organizational perspective. Now let’s take a look at the needs of a customer. Customer loyalty is key in designing your program, so include the needs of your customers to make the usage attractive.
PART 1: How to design a loyalty program that perfectly fits your business.
“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. So, let’s talk about all possibilities to create an extensive loyalty program with or without involving a point structure. Starting from your business goals.
Loyalty: a multi-department approach
Instead of having multi-department loyalty approaches, companies tend to keep loyalty as a pure marketing responsibility with low priority. It’s time to make a change!
Picnic & VANEIGENS: A Service Case
Scalability in customer care is a challenge that we encounter at a large variety of clients. Picnic was dealing with an extreme growth of its business and VANEIGENS lead them on their road to scalability.
5 challenges in customer engagement that will dominate retail in 2021
What are the projections of VANEIGENS on 2021 in respect to the development of Customer Engagement in retail as multi-department process?
Customer Engagement, more than Loyalty
“Customer Engagement”, terminology that is often confused with the term “Loyalty”. Although they are strongly connected, we do talk about different things.
VANEIGENS Customer Engagement Flywheel
Let us introduce our VANEIGENS Customer Engagement Flywheel, a set of aligned products, activities and departments driving satisfied, enthusiastic and even loyal ambassadors.
“At VANEIGENS applies: What you see is what you get. The clear approach and communication work very well for us.”
Manager Business & Product Management Mitsubishi Motors Sales Nederland B.V.
”After a successful first collaboration, VANEIGENS never left Rituals. The consultants help departments within our organisation to constantly improve. ”
Manager Social Commerce & PO Social Media
‘’Vaneigens is loyal, customer-oriented, and very good in their field’’
VP Benelux and Nordics
North Africa Dreamin’
The North Africa Dreamin team is made up of volunteers from the Moroccan Trailblazers community whose common vision could be summed up in one word: sharing
‘’I don’t give a 10, because that would mean there is no room for improvement, but I certainly give them a big fat 9, because that is what they deserve.’’
Manager Customer Service Omoda