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Part 2: How to design a loyalty program that perfectly fits your customers’ needs.

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we focust on loyalty designing from an organizational perspective. Now let’s take a look at the needs of a customer. Customer loyalty is key in designing your program, so include the needs of your customers to make the usage attractive.

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PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. So, let’s talk about all possibilities to create an extensive loyalty program with or without involving a point structure. Starting from your business goals.

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Loyalty: a multi-department approach

Instead of having multi-department loyalty approaches, companies tend to keep loyalty as a pure marketing responsibility with low priority. It’s time to make a change!

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Picnic & VANEIGENS: A Service Case

Scalability in customer care is a challenge that we encounter at a large variety of clients. Picnic was dealing with an extreme growth of its business and VANEIGENS lead them on their road to scalability.

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5 challenges in customer engagement that will dominate retail in 2021

What are the projections of VANEIGENS on 2021 in respect to the development of Customer Engagement in retail as multi-department process?

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Customer Engagement, more than Loyalty

“Customer Engagement”, terminology that is often confused with the term “Loyalty”. Although they are strongly connected, we do talk about different things.

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VANEIGENS Customer Engagement Flywheel

Let us introduce our VANEIGENS Customer Engagement Flywheel, a set of aligned products, activities and departments driving satisfied, enthusiastic and even loyal ambassadors.

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Testimonial Mitsubishi

“At VANEIGENS applies: What you see is what you get. The clear approach and communication work very well for us.”

Thomas Klein

Manager Business & Product Management Mitsubishi Motors Sales Nederland B.V.

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Testimonial Rituals

”After a successful first collaboration, VANEIGENS never left Rituals. The consultants help departments within our organisation to constantly improve. ”

Margot Looman
Manager Social Commerce & PO Social Media

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Testimonial NewVoiceMedia

‘’Vaneigens is loyal, customer-oriented, and very good in their field’’

Paul Turner
VP Benelux and Nordics

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North Africa Dreamin’

The North Africa Dreamin team is made up of volunteers from the Moroccan Trailblazers community whose common vision could be summed up in one word: sharing

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Testimonial Omoda

‘’I don’t give a 10, because that would mean there is no room for improvement, but I certainly give them a big fat 9, because that is what they deserve.’’

Annemiek Janse
Manager Customer Service Omoda

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TIME FOR COFFEE?

Let’s have a coffee and connect real‑life. Call us at 0800-0900042 or e‑mail to info@vaneigens.nl

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