Part 2: How to design a loyalty program that perfectly fits your customers’ needs.
In Part 1 of ‘how to design a perfectly fitting loyalty program’, we focust on loyalty designing from an organizational perspective. Now let’s take a look at the needs of a customer. Customer loyalty is key in designing your program, so include the needs of your customers to make the usage attractive.
PART 1: How to design a loyalty program that perfectly fits your business.
“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. So, let’s talk about all possibilities to create an extensive loyalty program with or without involving a point structure. Starting from your business goals.
Loyalty: a multi-department approach
Instead of having multi-department loyalty approaches, companies tend to keep loyalty as a pure marketing responsibility with low priority. It’s time to make a change!
Picnic & VANEIGENS: A Service Case
Scalability in customer care is a challenge that we encounter at a large variety of clients. Picnic was dealing with an extreme growth of its business and VANEIGENS lead them on their road to scalability.
5 challenges in customer engagement that will dominate retail in 2021
What are the projections of VANEIGENS on 2021 in respect to the development of Customer Engagement in retail as multi-department process?
Customer Engagement, more than Loyalty
“Customer Engagement”, terminology that is often confused with the term “Loyalty”. Although they are strongly connected, we do talk about different things.
VANEIGENS Customer Engagement Flywheel
Let us introduce our VANEIGENS Customer Engagement Flywheel, a set of aligned products, activities and departments driving satisfied, enthusiastic and even loyal ambassadors.
“At VANEIGENS applies: What you see is what you get. The clear approach and communication work very well for us.”
Manager Business & Product Management Mitsubishi Motors Sales Nederland B.V.
”After a successful first collaboration, VANEIGENS never left Rituals. The consultants help departments within our organisation to constantly improve. ”
Manager Social Commerce & PO Social Media
‘’Vaneigens is loyal, customer-oriented, and very good in their field’’
VP Benelux and Nordics
North Africa Dreamin’
The North Africa Dreamin team is made up of volunteers from the Moroccan Trailblazers community whose common vision could be summed up in one word: sharing
‘’I don’t give a 10, because that would mean there is no room for improvement, but I certainly give them a big fat 9, because that is what they deserve.’’
Manager Customer Service Omoda