Although it still this seems to be complicated, it's a wish for most retailers: being able to understand the effect of loyalty programs on financial results. By extending your Salesforce CRM with a business and data-driven loyalty application, you are able to monitor, manage ánd measure the impact on your complete ecosystem. Sounds like a good start, right?
In #Part 2 of our whitepaper series “Digital Innovation in Retail”, we focus on the digitizing and development of loyalty for retailers. How do you organize your data-driven loyalty and engagement program? Which steps are there to be taken? And whom to involve internally? And how to personalize the program by using AI? These and many more questions are answered!
Download the free whitepaper now.