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How to apply E-Commerce Loyalty Programs

Over the last decade, loyalty programs have been overloading the market of physical stores. Every store wanted to have its own loyalty card, with its own benefits and meanwhile, the wallet of every customer is full of cards and people … Read More

NEW! Apple Business Chat now available in AskAmy!

We have upgraded our AskAmy Messaging with a new channel: Apple Business Chat. Through Business Chat it is possible to ask for information, schedule appointments, and even make purchases right in AskAmy on your iPhone or iPad. Which makes interacting … Read MoreRead More

Artificial Intelligence as driving force behind ‘next level loyalty’

As a consumer, you are overloaded from all sides with different offers. The one even less suited for your situation than the other. For example, I recently received an offer full of carbohydrate-rich products, while I have been following a … Read More

Part 2: How to design a loyalty program that perfectly fits your customers’ needs.

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation to the business goals, KPI’s and long-term development. A commonly made mistake by businesses, is that they only … Read More

loyalty-business-design

PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms of loyalty programs that we know, all involve certain point structures. No matter if you call it points, … Read More

Loyalty: a multi-department approach

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and that they need to take action to prevent bankruptcy. In those cases, it is often seen that the … Read More