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Artificial Intelligence as driving force behind ‘next level loyalty’

As a consumer, you are overloaded from all sides with different offers. The one even less suited for your situation than the other. For example, I recently received an offer full of carbohydrate-rich products, while I have been following a … Read More

Part 2: How to design a loyalty program that perfectly fits your customers’ needs.

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation to the business goals, KPI’s and long-term development. A commonly made mistake by businesses, is that they only … Read More

loyalty-business-design

PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms of loyalty programs that we know, all involve certain point structures. No matter if you call it points, … Read More

Loyalty: a multi-department approach

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and that they need to take action to prevent bankruptcy. In those cases, it is often seen that the … Read More

Picnic & VANEIGENS: A Service Case

Picnic & VANEIGENS When customer service is most important in your business approach and your growth factor is 100% on a yearly base, scalability of your service can be a big challenge. It happened to Picnic, who was facing difficulties … Read More

5 challenges in customer engagement that will dominate retail in 2021

The development of the global pandemic and how the afterpains are going to affect us both in private and business is still unsure. What we do know, is that nothing will be the same and that the challenges in customer … Read More