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The 7 Principles of Development in CRM Implementations

I know, it’s tempting to get lost in the details with CRM development and implementation processes. You want to do well and do your best to involve everyone in your organization. How is it possible that you still have a … Read More

The ultimate implementation battle: customization vs. configuration

Imagine, you have chosen to go for an (renewed) implementation of Salesforce Service Cloud because you want to further digitalize and optimize different service processes. A matter of implementing and activating and you’re up to speed, you thought… According to … Read More

Six reasons to optimize your Field Service Management

You are on a phone call with an important customer to get information about whether your delivered products are operating well. Immediately, the CEO on the other side starts being angry with you: the agent that visited last week did … Read More

Data synergy in Retail

Customer Engagement: 4 opportunities to increase synergies between service, sales, and marketing in Retail A while ago a friend told me an interesting story. He had bought a new laptop online. A great deal, he thought. Until he received an … Read More

Next level customer engagement with proactive customer service

“Hi Boudewijn! Unfortunately, the courier has been delayed, our sincere apologies for the inconvenience. You’ll automatically receive a 5 Euro discount on your next purchase.” This is a message that I recently received about an online purchase that I made. … Read More

Testimonial Rituals