You might have noticed: Omoda has extended its services towards consumers. Not only shoes, bags and accessories, but now also clothing is for sale at the retailer from Zeeland. From now on, Omoda is a true fashion retailer, which now also competes with experienced retailers like Zalando and De Bijenkorf. They aim to position themselves as a boutique fashion retailer, with a select collection and the convenience and scale of a large retailer. Crucial to this transformation is scaling the full digital customer experience and service. How did Omoda deal with this?
Given the many years of cooperation, Omoda has called in its partner VANEIGENS to take the customer experience to the essential level. In only three weeks, VANEIGENS and Omoda did the complete strategy, development and implementation for the latest fashion section of Omoda. Salesforce Service Cloud has been expanded with additional features, data and integrations, including new items, accounts, routing, case management and interactive communication channels. Implementing and configurating Service Cloud in a scalable way in a previous phase, enabled Omoda and VANEIGENS within this transformation to establish the new branch in a fast and effective manner. Now, all customers in search of their complete outfits can enjoy an optimal customer service and experience at Omoda.
“We are very satisfied with the flexible and fast support of the team of VANEIGENS. Due to the close partnerships over the last couple of years, they were able to jump in seamlessly and transform our needs into swift actions. The solution that is delivered for our new branch shows that both the Salesforce platform and VANEIGENS are scalable, effective and real (r)etail specialists”, according to a satisfied Ewoud Frielink, E-Commerce Manager at Omoda.
Earlier this year, Salesforce paid attention to the partnership between Omoda and VANEIGENS and the integration of unique tools. Read more on the blog of Salesforce: https://www.salesforce.com/nl/blog/2021/05/omoda-digitale-communicatie.html.