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The 7 Principles of Development in CRM Implementations

I know, it’s tempting to get lost in the details with CRM development and implementation processes. You want to do well and do your best to involve everyone in your organization. How is it possible that you still have a … Read More

The ultimate implementation battle: customization vs. configuration

Imagine, you have chosen to go for an (renewed) implementation of Salesforce Service Cloud because you want to further digitalize and optimize different service processes. A matter of implementing and activating and you’re up to speed, you thought… According to … Read More

Six reasons to optimize your Field Service Management

You are on a phone call with an important customer to get information about whether your delivered products are operating well. Immediately, the CEO on the other side starts being angry with you: the agent that visited last week did … Read More

Data synergy in Retail

Customer Engagement: 4 opportunities to increase synergies between service, sales, and marketing in Retail A while ago a friend told me an interesting story. He had bought a new laptop online. A great deal, he thought. Until he received an … Read More

Collaborative marketing: the power of partnerships

Even before Covid-19, small groups of young people were sometimes strolling around at the checkouts at the supermarket. As a regular supermarket visitor, you immediately knew: it’s time for collectable football cards again. Despite the begging, it is of course … Read More

More loyal customers through the fusion of digital and offline channels

Lately, I have gained even more respect for the retail business. The level of flexibility required in the current situation is unprecedented. Luckily, most retailers already had an e-commerce platform and were able to make a quick shift. However, there … Read More

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