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“Hi Boudewijn! Unfortunately, the courier has been delayed, our sincere apologies for the inconvenience. You’ll automatically receive a 5 Euro discount on …

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation …

loyalty-business-design

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms …

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and …

Picnic & VANEIGENS When customer service is most important in your business approach and your growth factor is 100% on a yearly …

The development of the global pandemic and how the afterpains are going to affect us both in private and business is still …