As a consumer, you are overloaded from all sides with different offers. The one even less suited for your situation than the

“Hi Boudewijn! Unfortunately, the courier has been delayed, our sincere apologies for the inconvenience. You’ll automatically receive a 5 Euro discount on

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and