English

Data synergy in Retail

Customer Engagement: 4 kansen voor meer samenwerking tussen service, sales en marketing in retail A while ago a friend told me an interesting story. He had bought a new laptop online. A very good deal, he thought. Until he received … Read More

How to apply E-Commerce Loyalty Programs

Over the last decade, loyalty programs have been overloading the market of physical stores. Every store wanted to have its own loyalty card, with its own benefits and meanwhile, the wallet of every customer is full of cards and people … Read More

NEW! Apple Business Chat now available in AskAmy!

We have upgraded our AskAmy Messaging with a new channel: Apple Business Chat. Through Business Chat it is possible to ask for information, schedule appointments, and even make purchases right in AskAmy on your iPhone or iPad. Which makes interacting … Read MoreRead More

Next level customer engagement with proactive customer service

“Hi Boudewijn! Unfortunately, the courier has been delayed, our sincere apologies for the inconvenience. You’ll automatically receive a 5 Euro discount on your next purchase.” This is a message that I recently received about an online purchase that I made. … Read More

Part 2: How to design a loyalty program that perfectly fits your customers’ needs.

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation to the business goals, KPI’s and long-term development. A commonly made mistake by businesses, is that they only … Read More

loyalty-business-design

PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms of loyalty programs that we know, all involve certain point structures. No matter if you call it points, … Read More