PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms of loyalty programs that we know, all involve certain points structures. No matter if you call it points, … Read More

Loyalty: a multi-department approach

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and that they need to take action to prevent bankruptcy. In those cases, it is often seen that the … Read More

5 challenges in customer engagement that will dominate retail in 2021

The development of the global pandemic and how the afterpains are going to affect us both in private and business is still unsure. What we do know, is that nothing will be the same and that the challenges in customer … Read More


Customer Engagement, more than Loyalty

In many cases, marketing and sales managers talk about customer engagement when meaning loyalty, and vice versa. Although these terms are strongly connected, since both are essential for a strong, customer centric organization and sustainable development in terms of customers, … Read More

VANEIGENS Customer Engagement Flywheel

VANEIGENS Customer Engagement Flywheel