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Collaborative marketing: the power of partnerships

Even before Covid-19, small groups of young people were sometimes strolling around at the checkout in the supermarket. As a regular supermarket visitor, you immediately knew: it’s time for football cards again. Despite the begging, it is of course fun … Read More

More loyal customers through the fusion of digital and offline channels

Even more than I used to have, what a respect I have for the retail business at this moment. The situation asks a lot of their flexibility. Luckily, most of the retail companies already had an e-commerce platform and they … Read More

How to apply E-Commerce Loyalty Programs

Over the last decade, loyalty programs have been overloading the market of physical stores. Every store wanted to have its own loyalty card, with its own benefits and meanwhile, the wallet of every customer is full of cards and people … Read More

Artificial Intelligence as driving force behind ‘next level loyalty’

As a consumer, you are overloaded from all sides with different offers. The one even less suited for your situation than the other. For example, I recently received an offer full of carbohydrate-rich products, while I have been following a … Read More

Part 2: How to design a loyalty program that perfectly fits your customers’ needs.

In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation to the business goals, KPI’s and long-term development. A commonly made mistake by businesses, is that they only … Read More

loyalty-business-design

PART 1: How to design a loyalty program that perfectly fits your business.

“Should Loyalty Programs always involve points, credits or miles?” The answer is clear: “No, not necessarily”. The most common practices in terms of loyalty programs that we know, all involve certain point structures. No matter if you call it points, … Read More