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Loyalty: a multi-department approach

During economic recessions or a pandemic crisis like COVID-19, it is obvious that many companies are struggling with their financial results and that they need to take action to prevent bankruptcy. In those cases, it is often seen that the … Read More

5 challenges in customer engagement that will dominate retail in 2021

The development of the global pandemic and how the afterpains are going to affect us both in private and business is still unsure. What we do know, is that nothing will be the same and that the challenges in customer … Read More

Vaneigens-Customer-Engagement

Customer Engagement, more than Loyalty

In many cases, marketing and sales professionals, executives and leaders are talking about customer engagement when meaning loyalty and vice versa. Often, these terms are mixed up and confused. Although they are strongly connected, because both are essential for a … Read More