Golden Record

GOLDEN RECORD CREATION

Work with a single source of truth for your data centered business approach.

Increase engagement

Cloud based solution

Same data anywhere

Unified customer view

GOLDEN RECORD

Development of a single source of truth

The creation of a Golden Record within your data infrastructure ensures your to use a single source of truth, matching all data coming from different sources. In creating a 360-degree view of your customers, where all different departments are able to work with the same up-to-date information about the customers while using different operation systems, the creation of a golden record is essential. This single source of truth is the one data point that captures all the necessary information we need to know about a member, a resource, or an item in our catalogue – assumed to be 100% accurate.

IT ALL BEGINS WITH THE RIGHT START, SO

PREPARE DATA INTEGRATION

The preparation of data integration encompasses several important steps. It is all about data mapping and harmonization. It is also recommendable to build reusable API’s and to integrate data from any system that is available in your ecosystem. Furthermore, API’s are also required to expose data to other sources. Make sure, data that you want to integrate, is cleaned and you only include the required information.

INTEGRATE ALL DATA WITH SOLUTIONS LIKE

SALESFORCE CONNECT

Salesforce lets you integrate and access data from external sources and multiple Salesforce orgs, using either clicks or code. Besides Salesforce connect, solutions like Heroku Connect and External Services Wizard will complete and automate the integration and synchronization of data.

SOLVE YOUR MASTER DATA MANAGEMENT WITH THE

CUSTOMER 360 PLATFORM

Build unified profiles, surface customer information, and integrate your data — all on one platform. Connect the enterprise data from any source, recognize every customer and offer seamless, cross-channel customer experiences.

CONNECT ENTERPRISE DATA WITH ANY SOURCE TO UNIFY AND CREATE

A SINGLE SOURCE OF TRUTH

Connect your data sources to a central hub for secure data exchange. Make connections between apps and Salesforce orgs, so data flows across all your clouds.

FEATURES

All features you need for a modern interactive department.

Same data anywhere

Clean data

Realtime interaction

Unified Customer View

Easy Connections

Customer 360

Automized synchronization

Increased customer engagement

Multiple data sources

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Leer in 5 topics hoe je de klantervaring & loyaliteit van je klanten kunt optimaliseren.

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