GM Karim Mabrour

Press release

May, 2023

VANEIGENS appoints Mr. Karim Mabrour (GM) to accelerate growth in African region.

The Netherlands, May 2023 –  VANEIGENS recently announced the appointment of its new General Manager for its Casablanca office with effect from March 1st. Karim brings in over 17 years of experience working for and with large IT consultancies in Northern Africa to scale activities and optimize organizational effectiveness. His expertise in the IT field, combined with proven leadership skills will help accelerate VANEIGENS’s growth and aid in realizing the company’s international ambitions.


“We’ve been in business Casablanca for more than three years now and decided to scale up our operations. The pace with which the African market is emerging is incredible, and we see great opportunities to help local clients and to increase our existing local footprint in Morocco. We’ve kept a close eye on this emerging market for some years now and see the growing need for the Salesforce Platform as companies seek out technology to enhance their Sales efforts and increase customer experience.” said Boudewijn Wildeman, CEO at VANEIGENS. “Karim brings in incredible credentials within the IT business landscape which can help us expand in the African region. We are thrilled to have him join our team.”


Karim Mabrour: “Over the past years I’ve seen that local business across industries are recognizing the transformative potential of Salesforce and consultancy solutions, and I am excited to be at the forefront of this development in Africa. I believe a strong fit exists between VANEIGENS and these businesses, as Salesforce’s cutting-edge technology combined with our consulting and local knowledge can help businesses unlock their full potential in this region. We are committed to delivering the highest level of service and support to our clients, and we look forward to building lasting relationships with businesses across Africa.”


Omar Oualif, Regional Sales Director Africa at Salesforce: “As the African market is developing rapidly, it represents a significant opportunity for growth and innovation. The continent is home to a diverse range of economies, each with its unique set of opportunities and business challenges. Salesforce foresees a growing demand of its services as the African workforce quickly becomes more skilled and educated and has therefore upscaled its sales and operations in the region to meet this demand. However, the importance local partners such as VANEIGENS cannot be overstated, as their understanding of local business challenges is a key aspect of success. Salesforce is a global enterprise software company, number 1 in CRM, number 1 in integration and number 1 in analytics. Our mission is to help small and large companies in Morocco deliver a seamless end-to-end customer experience on a single platform”.




VANEIGENS is a Dutch, full-service Salesforce partner; providing consultancy, implementation, products and ongoing innovation. We are known for our creative, pragmatic and personal approach to your business challenges. Our people live & breathe by the clouds: Service, Marketing, Loyalty, Sales & Experience. For more information: visit: