"The employees of VANEIGENS don’t think about problems but about solutions."   - Margot Looman, Manager Social Commerce & PO Social Media


Creating meaningful memories and helping people find a moment of peace in their busy lives. That is what Rituals stands for. Whether it is about taking a long bath or creating a comfortable atmosphere with exclusive scents and perfumes from Asia at home or in the office. Rituals has over 625 stores, more than 1850 shop-in-shops and four urban spas in 27 countries all over the world. It uses Salesforce to optimally serve its customers with home and body cosmetics.

Customer’s question

How can Rituals make full use of Salesforce? Rituals was already working with Salesforce but did not have an expert in this area inhouse. Therefore, the specialist in home and body cosmetics started looking for a partner who could help to optimise the use of Salesforce and all its facets. Rituals found this partner in VANEIGENS.


Initially, Rituals approached VANEIGENS to design their customer service. But along the way the focus has become much broader. A project in the field of social commerce followed, which enabled Rituals to also send transactional messages through WhatsApp and Messenger to its customers. Subsequently, VANEIGENS and Rituals tackled retail- and supply chain problems.


Rituals and VANEIGENS completed several projects together, with great results! Margot Looman, Manager Social Commerce & PO Social Media: ‘’VANEIGENS is a very pleasant team to work with. The employees don’t think about problems but about solutions. Moreover, VANEIGENS proposes solutions and challenges us. The collaboration is a real partnership that feels good, works pleasantly and generates fantastic results.’’

Next steps

After a successful first project, VANEIGENS never left Rituals. The consultants help the departments within our organisation to continuously improve. Margot Looman: ’’Present-day, Rituals and VANEIGENS are perfectly aligned. VANEIGENS’ consultants feel like colleagues, working together towards one goal. I definitely expect to work with VANEIGENS on many more projects in the future.’’



Service Cloud

Hans Anders

Service Cloud


Service Cloud


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