Many businesses will agree that customer service and marketing have always had a relationship with mutual benefits. However, since we’ve arrived in the digital era, and consumer purchase habits have shifted towards e-commerce, more and more companies see the need … Read More
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Digital Opportunities in Retail – Part 2
Merging the digital and offline world! 66% of customers expect companies to know about their unique needs and expectations. Salesforce, 2021 Creating qualitative relationships is all about empathy. A connection that ensures involvement and loyalty from the customer. For retailers, … Read More
Current State of Customer Care
Why conversational messaging improves your customer satisfaction 74% or retail customers prefer using the messaging channel over the voice channel when communicating on mobile phones. Salesforce, 2022 Most of us know the pictures of large rooms filled with ladies and … Read More
Digital Opportunities in Retail – Part 1
Social Commerce in times of ‘social distancing’ 56% of consumers spend less time on shopping in physical stores. The question is: where have these consumers gone? The answer: social media (Salesforce, 2021). If there’s one industry that has had to … Read More
Omoda expands and accelerates with VANEIGENS
You might have noticed: Omoda has extended its services towards consumers. Not only shoes, bags and accessories, but now also clothing is for sale at the retailer from Zeeland. From now on, Omoda is a true fashion retailer, which now … Read More
Digitization of retail stores: clienteling as solution
Momentarily, the pandemic seems, hopefully, to be at its ending. However, retailers are left with a different perception of the role of their physical stores within their organization. We see that a large shift has been made towards more e-commerce … Read More